Blog · 2026-10-09

Best time to post on Facebook, Instagram and LinkedIn: how to find yours

Articles that name one perfect hour for everyone are guessing. Your audience, your city and your kind of business decide what works. The good news is that you can find your own answer in a couple of weeks.

Start with a sensible guess

• Facebook and Instagram: early morning, lunch break and evening, when people check their phones.
• LinkedIn: weekday mornings, when people are at their desks.
• Avoid late night unless your customers are night owls.

Test, then look at the results

• Post at three different times across two weeks, keeping the type of post similar.
• Open each platform's own insights and compare reach and reactions.
• Keep the two best times and test again after a month.

Schedule so you actually do it

Once you know your hours, you don't have to be at your phone then. Write the posts together, pick the time for each, and let them go out on their own. With Postify you can schedule Facebook Pages, Instagram and LinkedIn from one screen, with plans from ₹49 a month.